The output from these analyses tells us much about the CEO’s priorities for his company:ġ. We started with all of Amazon’s shareholder letters from the years 1997-2017 and used two tools, NVivo 12 Pro and Linguistic Inquiry and Word Count (LIWC), to analyze the text. So, we decided to analyze Amazon’s shareholder letters to better understand Bezos’ perspective and the drivers for Amazon’s growth. To understand where Bezos is taking his famously secretive business, which has disrupted industry after industry, many analysts say there’s no better indicator than his letter. Wall Street analysts ( and CNBC’s Jim Cramer) view it as an invaluable window into the strategic focus of - the world’s largest online marketplace and cloud computing company. Now Jeff Bezos’s annual letter - the latest was released April 11 - is gaining the same kind of currency. Warren Buffet’s annual letter to Berkshire Hathaway shareholders has been required reading for investors for decades.
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